21 22 Production.
Arabic Opera & Classical Music
Creative direction, branding and digital experience for a cultural production company specialized in Arabic-language operas, classical music and live concerts.
I turn brands into experiences.
STRATEGIC DESIGN & CREATIVE DIRECTION
FROM PARIS TO CAIRO
There’s a difference between creating and being perceived.
I do both.
Creating is only the first step.
Perception is what gives it meaning and impact.
Hello, I’m Franck. A Creative Strategy Consultant and Art Director working between Paris and Cairo. For over 25 years, I’ve been helping brands shape how they are perceived — through strategic thinking, visual direction and digital experience.
I’m also co-leading Pixels Ingénierie, a Paris-based creative and digital studio founded in 2017, collaborating with brands, institutions and cultural projects across France and internationally.
Through Pixels Cairo, I bring this experience into a more independent, strategic and cross-cultural creative approach.
Perception
Building brands that feel coherent, intentional and memorable.
From positioning to visual language, perception shapes the way people trust, understand and experience a brand.
Creative Direction
Creating visual systems, atmospheres and digital experiences with clarity and consistency.
Across identity, design, motion and storytelling, every detail contributes to a stronger presence.
Digital Experience
Designing interfaces and interactions that feel intuitive, elegant and human.
Web design, UX/UI and digital environments built to create meaningful experiences — not just functional ones.
Narrative & Motion
Bringing rhythm, emotion and storytelling into digital communication. Through motion, visual direction and content systems, ideas become experiences people remember.
Selected Work
Client
We have a good product. But people still don’t understand our value.
Franck
Then the issue is probably not the product. It’s perception.
Client
So where do we start?
Franck
Clarity first. Then design.
+
300
Clients supported through strategy, branding & digital design
Great brands are designed before they are promoted.
Too many projects start with marketing instead of perception.
73
%
Of brands are increasing digital marketing investments. Creative direction is still the missing layer.
PARIS CREATIVE STUDIO
Behind Pixels Cairo is Pixels Ingénierie — a Paris-based creative and digital studio working across branding, digital experience, motion and communication since 1996.
From cultural institutions to international brands, every project helped shape a more strategic and human approach to design.
Franck Blanchet
Creative Director between Paris and Cairo
Art Director at Pixels Ingénierie
Hadja Aïchour
Communication Director
Project & Compliance Manager
Real stories of growth and productivity
“We had the venue. We had the concept.
But Pixels Cairo helped us shape how people actually perceived the experience.
The branding, atmosphere and digital direction suddenly made everything feel more premium and internationally aligned.”
Mariam
Founder — Hospitality Brand
Karim El-Masry
Co-Founder — Hospitality Group
“Most agencies focused on ads and performance.
Pixels Cairo was one of the first creative partners to challenge how our product looked, felt and communicated trust.
The difference in perception completely changed the way investors and clients reacted to us.”
Karim
Co-Founder — Tech Startup
Sophie Lin
Brand Partnerships Manager
“We didn’t need more content. We needed a stronger creative vision.
Pixels Cairo brought a level of design direction and visual consistency that felt closer to international luxury brands.”
Youssef
Marketing Director — Real Estate Group
Adam Rahal
Creative Startup Founder
“Before Tether, onboarding new hires was a headache. Now, training modules are automated, progress is tracked in real time, and new team members feel productive within days instead of weeks.”
Ethan Ramirez
Director of IT
Minh Tran
Digital Product Manager
A different way
to approach design.
Beyond aesthetics, good design creates clarity, perception and emotional connection.
Pixels Cairo combines strategic thinking, creative direction and digital experience to build brands that feel coherent, memorable and human.
What exactly is Pixels Cairo?
Pixels Cairo is a creative strategy and art direction practice based between Paris and Cairo, focused on perception, identity and digital experience.
Do you work like a traditional agency?
No.
I work at the intersection of consulting and creative direction — helping projects define clearer positioning, stronger identity and more coherent experiences.
What kind of projects do you collaborate on?
I collaborate with brands, startups, cultural initiatives and emerging businesses looking for stronger perception, refined design and meaningful digital experiences.
Do you only work in Egypt?
No.
While Pixels Cairo is currently developing in Egypt, my main creative activity has been based in Paris for many years through Pixels Ingénierie — a French creative and digital studio co-led since 2014.
Today, I work between France and Egypt, collaborating with brands, institutions and cultural projects looking for stronger creative direction, clearer identity and more meaningful digital experiences.
What makes your approach different?
Beyond aesthetics, my work focuses on perception — shaping how brands are experienced, understood and remembered.
In a world increasingly driven by AI-generated content, creative direction, clarity and human sensitivity become even more valuable.
Creative Direction · Paris / Cairo
Design the way your brand is perceived
Let’s shape your perception.
Build your creative brief in 5 guided steps, in under a minute.
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